The World Floor Covering Association (WFCA), the official sponsor of the annual Surfaces trade show, is the floor covering industry's largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America.
The WFCA is a recognized leader in marketing research and industry programs for flooring professionals. In addition, it publishes the only retailer-oriented trade periodical, Premier Flooring Retailer. As part of its mission to enhance the business environment for the independent flooring retailer the WFCA acquired the Certified Floorcovering Installers Association (CFI) in an effort to resolve the industry’s largest issue – the shortage of qualified installers. The WFCA also runs fcB2B, an organization committed to helping business in the industry transition to an e-commerce platform for all business transactions. On the consumer end, WFCA operates the highly successful and award-winning premier consumer flooring website, WFCA.org, which provides unbiased information about every type of floor covering and connects customers to members’ retail stores. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org. and WFCA-PRO.org.
The Fabulous Floors Magazine publishing team, led by Margo Locust, brings over 30 years of hands-on flooring industry experience in publishing, retail, marketing, training and installation. Fabulous Floors Magazine is the first consumer magazine devoted solely to flooring styles as a key design element in home décor and has led the way in flooring coverage for over fifteen years providing intelligent and relevant guidance for consumers. The magazine has always been a valuable sales tool in the retail environment.
The publishing arm of Fabulous Floors has been producing custom industry publications for the past 10 years. In addition, a marketing division was established three years ago to provide flooring content to companies both on the consumer and retail side.