The New Voice of


The Specialty Flooring Retailer


Welcome to the new premier flooring RETAILER magazine


— The Official Magazine of the World Floor Covering Association —


Filling the need for retailer education

Premier Flooring Retailer is the face of the specialty flooring retailer. It is the only publication dedicated exclusively to the success of the specialty retailer and their supplier partners.



Are you overlooking hidden profile centers?




High quality customers service means dealing with the problems




Why Certified Installers are important

About Premier Flooring Retailer
Premier Flooring Retailer (PFR) was founded by the World Floor Covering Association (WFCA). In the summer of 2016, WFCA partnered with Fabulous Floors Magazine, LLC to publish the magazine.

One of the reasons the WFCA joined forces with Fabulous Floors Magazine is that the publishers are also owners of a specialty floor covering store that does both residential and commercial—Main Street and contract—work. This gives them first-hand knowledge of what consumers and the A&D community need as well the inner workings and needs of a stand-alone specialty flooring store. This unique position allows Premier Flooring Retailer to be the No. 1 educational resource in the industry.

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