Premier Flooring Retailer (PFR) was founded by the World Floor Covering Association (WFCA).
In the summer of 2016, WFCA partnered with Fabulous Floors Magazine, LLC to publish the magazine.
One of the reasons the WFCA
joined forces with Fabulous Floors Magazine is that the publishers are also owners of a specialty floor covering store that does both residential and commercial—Main Street and contract—work. This gives them first-hand knowledge of what consumers and the A&D community need as well the inner workings and needs of a stand-alone specialty flooring store. This unique position allows Premier Flooring Retailer to be the No. 1 educational resource in the industry.